Political Communication 101
Here's an interesting study in contrasts.

For Exhibit A, I give you the golf ball incident from Jean Chrétien's testimony to the Gomery inquiry.

And here's Exhibit B, a rather different sort of story. (Warning: do not read while ingesting liquids.)

The lesson? Effective political communication is all about images. If your visual props deliver your message all by themselves, people will remember what you're trying to tell them. If the coherence of your narrative collapses when you take the captions away from your pictures, you can expect someone funnier than you to hijack your message.